Kérastase Paris Enhancements for the Digital Education Platform 2016

Kérastase Paris Continues to expand capabilities across the Digital Education Platform

Article Updated, 7 July 2017

Skillslive has been formed to execute a global commercialisation strategy for the Loft Group’s Digital Education Platform, establish in 2012. Skillslive Edu Pty Ltd was recently acquired by Loft Ventures Pty Ltd with an established portfolio of technology companies focused on global opportunities though cloud infrastructure and scalable technology

Since adopting the Loft Group Digital Education Platform in 2012 Kérastase Paris and L’Oréal Professionnel Division (Australia and New Zealand) have been recognised as a leader within the L’Oréal Group globally for the adoption and use of digital education technology.


  • Recognised as an innovation technology leader within the hair and beauty industry.
  • Innovation in the delivery of Kérastase Paris and L’Oréal Professionnel brands, product and education messages for Salon Staff throughout Australia and New Zealand.
  • Enabled rapid delivery of content to support new product launches, product details, updated branding and changes to educational content.
  • Substantially lowered existing education costs by removing the requirement for graphic design and traditional printing of Student workbooks.
  • Reduced environmental impact through tablet based digital delivery.
  • Added to the local and global group’s sustainable business model and practices.
  • Education delivered to over 15,000 attendees in every state within Australia and New Zealand.


  • Continued investment in the Digital Education Platform and the solution road-map by Loft Group.
  • Utilising IBM Partnership with IBM Softlayer.
  • Global Digital Education Product Support.
  • Personalised Country Consultation and Implementation.
  • Future ability to integrate with third-party software (such as SAP / Salesforce). 



Released 2012 with Kérastase Paris Australia

  • Providing Students with their own personal profile to store their Kérastase Paris Educational Journey.
  • Converting traditional printed Student workbooks into digitally designed workbooks.
  • Converting traditional Educator PowerPoint presentations into animated iBooks
  • Salon / Student Information digitally collected and stored.
  • The Product Shelf, featuring the Kérastase Paris Australia products and collections.
  • Fusio-Dose consultation application.
  • Salon Locator. Australia wide featuring all the Salons within Australia.
  • Student note taking within the digital workbooks.
  • Social Community connecting Students with Kérastase Facebook / Check In.
  • Introduced Apple Products - Improved User experience.
  • iOS iPad Tablet only.



Released 2013 with Kérastase Paris Australia / New Zealand and L’Oréal Professionnel Australia

  • Digital Education Platform received a new look and feel. The new design aligned more closely with the iOS applications at the beginning of 2013.
  • A New menu style was created to enhance the User Experience. Moving away from traditional ‘Web App’ solution into true Mobile Application.
  • Enhancement to the Applications speed and performance.
  • Addition of an Education Calendar to allow students to view available courses. The Calendar used Student’s location to display courses within their State / Territory.
  • Online booking form to enable Students to register their interest for particular courses.
  • BYOD Support (iOS Only) with the future development to include Android and Windows based tablets and phones.
  • Social Sharing of Students Photos taken within the Academy. (Via Facebook)
  • Automated Digital Certificates upon completion of Courses.
  • In-App notifications.



Released 2014 with Kérastase Paris Australia / New Zealand and L’Oréal Professionnel Australia / New Zealand

  • Digital Education Platform received a new look and feel. The new design aligned more closely with the Apple’s release of iOS 7. A clean, flat and crisp design.
  • Re-Design / Rebuild of the Database Architecture
  • Rebuild of the Application to allow for instant Course updates without the requirement of submitting Application Update to the Apple App Store.
  • Rebuild of the Application to allow for International deployment and ensure the Digital Education Platform was ‘Cloud’ ready.
  • Enhanced the interactivity within the Student workbooks with the addition of, Drag & Drop, Scribble Pad and better in-app camera functionality.
  • Design and Implementation of a Content Management System.
  • Basic Reporting via the Content Management System



Released 2015 with Kérastase Paris Australia / New Zealand and L’Oréal Professionnel Australia / New Zealand

The latest enhancement applied to Loft Group’s Digital Education Application included additional features to enable Kérastase Business Consultants (Sales Team) and Educators the ability to provide In-Salon Education. It also provided L’Oréal Professionnel to create E-Learning courses. The Executive Dashboard provides an overview of education data, such as number of individual stylists and salons reached.

  • Executive Dashboard/Reporting, Enabling Drill down data for Academy and In Salon Education
  • Design specific ‘in-process’ dashboards to support Role activity (e.g. Educators able to match their performance against KPI’s)
  • Creation of new ‘Role’ based logins (Executive, Student, Educator and Administrator) to support access and visibility to Dashboards and align appropriate dashboard view to each role
  • Creation of new ‘Role’ based logins (Executive, Student, Educator and Administrator) to support access and visibility to Dashboards and align appropriate dashboard view to each role
  • In Salon Education Application Salon, Location, Time, Attendance, Educator, Student
  • Education Workflow Student complete a course, suggest next course
  • User Experience Revised Visuals, Navigation, Resources
  • Social Media Integration Push Notifications, Social Media Login, Post to social sites
  • Multi OS Support For Academy, In Salon and Consumer (tablet and mobile)
  • Kérastase Quiz is included in the professional section of the Kérastase Application, and will include a scoring system and place in leaderboard view
  • Application Look and Feel Graphic Design and creative services to generate a new 2015 application user experience across, Consumer, Educator / KBC and In Academy uses. (design, colour schemes, menus, graphics and layout)  



Loft Group’s Digital Education product road-map. Items below are planned for release 2016 / 2017 within the Digital Education Platform.

  • Enhanced Reporting & Executive Dashboard. Enhancements to the ‘Drill-Down’ from Global, Zone, Country, Region, Educator, Salon and Student. For Enrolments (Compliance), Progress and Completion, Educator Activity and KPI’s, Educator Hours, Salon ‘Trained’ Hours, Student ‘Trained’ Hours, Student Certification, Product Visits and Sentiment, Course Visits and Sentiment and Location Visits and Sentiment.
  • Salon Reporting & Executive Dashboard. Allowing Salon Owners / Managers to view the Education received within their Salon (Total Hours / Total Stylists / Courses). Available to ‘Group’ Salons to view all Salons within their group, or as individual Salons.
  • Student Reporting & Executive Dashboard. Allowing Students to see their progress through their Education Journey. Enables ‘Badging’ and pathway requirements.
  • Enhanced Invite Student Workflow. Allowing Educators and Sales Team Members to invite Students to a course easier, without having to worry about logging time (course time is automatically captured via course ‘open / close’). Able to invite Students once a course has already commenced.
  • Off-line synchronisation. If the device loses connectivity, Application data is stored locally until a connection is available. Once available the Application will begin a passive upload of the data captured while offline. This enables broader capabilities in delivering a mobility solution for Education.  
  • Enhanced Time-Line. Shows the time line of a users activity (Enrolment, Course, Lesson, Class, some Notifications, Certifications) within the application, including any current future class selections.  It also allows for past events to be 'opened' and only reviewed.
  • Enhancement for Course Suggestion. Course Learning Pathways, sentiment and personality analysis data providing weighting to suggest 'next step' Courses for the individual user (Educator & Students).
  • Course Check-in. If a Course is being performed at a Location, the Locations GPS coordinates are used to trigger a Check-In query for Students when their device comes into proximity with the Location. The Educator can confirm the presence of any Student who has Checked-In. This allows an Educators to initiate a 'on the spot' Class at their current location.
  • Discussion Point Sentiment Analysis. This data is available for the individual user and aggregated for Role based groups as well (e.g. Courses, Classes, Communities.)
  • Feed Analysis. An individual user profile connection to Facebook and Twitter feeds, which is included as part of the Login and sharing mechanics in the app, increases the accuracy and density of Sentiment Analysis activities.
  • User Interface and User Experience improvements. Including new ‘Responsive’ Website Design.


Skillslive Digital Learning Solutions

Skillslive is a learner-centric Learning Management System (LMS) and Learning Record Store (LRS) that is designed to help organisations increase learning engagement while enhancing an individual’s learning outcomes and improved organisational performance.

Skillslive enables on-demand education and contextual learning, collecting data and presenting analytics and insights to provide a 360° view within an organisation's learning ecosystem. Skillslive contributes to creating visibility across an organisation, its employees and contractors, plus aligning learning pathways with professional development, competencies, compliance, certification and accreditation.

Skillslive remains innovative and at the forefront of education technologies. Focusing on corporate learning ecosystems and the benefits that big data will contribute to creating visibility across an entire organisation at a local and global level. Additionally, the utilisation of cognitive systems that are able to exhibit adaptive, proactive and emotive behaviour. When implemented in support of educational activities a connection between communities and the process of learning, content delivery, assessment and collaboration can all be individualised, measured and presented in an enterprise dashboard. What drives this process is a common cognitive framework that humans use to inform their decisions: Observe, Interpret, Evaluate, and Decide.

Skillslive Pty Ltd was recently acquired by Loft Ventures Pty Ltd. Loft Ventures has a portfolio of technology companies focused on global opportunities though cloud infrastructure and scalable technology. Skillslive was formed to execute a global commercialisation strategy for the Loft Group Digital Education Platform.


Digital Education Platform (DEP)

The Digital Education Platform is an enterprise grade mobile content delivery solution for education and training. The training application enables companies such as L'Oreal to deliver sales and product training to their entire national salon network, retail stores, staff and clients. Development of the training application commenced with Kerastase in 2011 and has since been deployed within the L’Oreal Professional Product Division Australia and New Zealand across global brands such as L'Oreal, Kerastase, Matrix and Redken.

The solution identifies with the need for a software application upon which an individual can engage with content through self-organised educational models, benefit from proven social collaboration and be encouraged through the sharing of their efforts with industry professional mentors and peer groups. The purpose of this tool is to assemble the large concepts of education and make them more accessible and consumable by the individual.

Our vision for the ideal digital classroom is emerging. It meets the needs of the students and the community that surrounds them. It assists in the creation of innovative content design and supports delivery and assessment. It provides opportunity for active learning and collaboration amongst peers and mentors by putting control into the hands of the individual. In short, it's not a room at all.